---
name: sales-asset-producer
description: Produce conversion-focused sales and investor collateral: pitch decks, one-pagers, comparison sheets, case studies, and demo scripts. Use when the user asks for a pitch deck, sell sheet, product overview, competitive comparison, case study, or investor materials. Not for single-image social graphics: use viral-asset-templates. Not for LinkedIn carousels: use linkedin-carousel-generator. Not for video builds: use remotion-social-clips.
license: MIT
metadata:
  author: TechTide AI (Alex Cinovoj)
  provenance: original
  category: Sales & RevOps
---

# Sales Asset Producer

Every sales asset has one job: move a specific audience to a specific next step. Pick the asset type, follow its proven narrative skeleton, produce it in the format that audience expects. Load the brand system (colors, fonts, logo rules) before designing anything.

## Asset routing

| Ask | Asset | Format |
|---|---|---|
| Raise money | Investor pitch deck, 12-15 slides | 16:9 presentation (Gamma or PPTX) |
| Leave-behind after a demo | Customer one-pager, max 200 words | Single-page PDF, 8.5x11 |
| "How do we compare to X" | Comparison sheet | 1080x1350 social or PDF |
| Prove it works | Case study, 2-4 pages | PDF or web doc |
| 60-90 second walkthrough | Demo script + storyboard | Markdown, hand to remotion-social-clips |

Slide-by-slide sequences, layout diagrams, and per-asset design rules: read references/asset-blueprints.md before drafting any of the five.

## Workflow

1. Confirm audience, next step you want them to take, and delivery format. These three decide everything else.
2. Gather the raw material: product screenshots, real metrics, testimonials, pricing. Never invent any of these. Missing a number: mark `<CONFIRM: metric>` and tell the user.
3. Draft the narrative in text first, following the blueprint skeleton. Get the story right before opening any design tool.
4. Produce via the right tool:
   - Gamma MCP for presentations: `generate` with the full outline as inputText, format "presentation", matching numCards, apply the brand theme, export PPTX or PDF.
   - Canva MCP for one-pagers and social formats: search brand templates first, autofill if one exists, else generate with brand specs in the query.
   - Code for precise control: python-pptx for decks, Pillow/ReportLab for PDF one-pagers, HTML + Playwright screenshot for social formats. Render at 2x and downscale.
5. Run the squint test and the checklist below, then deliver with a one-line usage note (who it is for, when to send it).

## Standing rules

- One message per slide or section. Combining ideas means splitting the slide.
- Data visualizations beat bullet lists.
- Competitor claims must be factually accurate. Use a three-state scale (yes / partial / no), never all-checkmarks-for-us.
- Every deck slide gets speaker notes.
- Case studies lead with the metric, not the company name, and stay under 800 words.

## Verification

Export the asset and view it at delivery size. Decks: zoom to 30%. Expect each slide's key message to still read (squint test). One-pagers: print preview at 100%. Expect text at 10pt+ and no page overflow. Comparison sheets: check every competitor cell. Expect a source for each claim. Any expectation missed: fix the layout or the claim, re-export, recheck.

## Completion checklist

- [ ] Audience and next step stated before drafting
- [ ] Narrative approved as text before design
- [ ] All metrics, quotes, and competitor claims real or marked `<CONFIRM>`
- [ ] Brand system applied, no off-palette colors
- [ ] Squint test / print test passed on the exported file
- [ ] CTA and contact present on the final page or slide

Any box unchecked: not done. Fix or say so.

## Good vs bad

- Bad comparison row: "Ease of use: Us ✓, Them ✗" (unverifiable, reads as marketing).
- Good comparison row: "Voice matching: Us: trained per user. Tool B: generic templates. Tool C: partial (tone presets)." Specific, checkable, still favorable.

## Footguns

- Designing before the narrative is locked doubles the work; every story change breaks layouts.
- Invented traction numbers in investor decks are a legal and credibility landmine. Real numbers or explicit placeholders, nothing between.
- Dense one-pagers do not get read. 200 words max; cut features, keep outcomes.
- Exporting Gamma decks without checking the theme produces off-brand collateral. Apply the brand theme, then spot-check three slides.